Identify your unique pillars of Personal Brand

Identify the unique pillars that define who you are - your strengths, values, and passions to shape a brand that is authentic, memorable, and impactful.

Craft your story

Turn those pillars into a compelling narrative. Who you are, what you do, and the value you bring. Keep it consistent across your CV, LinkedIn, website, and conversations.

Build a strong presence

From in-person interactions to your online profile, learn how to create the content and moments aligned to your brand.

About the course

At Born Advisory, we help CEOs and leaders across business and charities unlock the power of their personal brand. The most compelling brands are built on personality, and we put your individual style at the heart of everything we do. This programme allows you to access our content and approach, applying it directly to your life at work and your professional brand. You’ll define your brand pillars, craft an authentic narrative, and build a presence that resonates online and offline. Through lessons, interactive content and a 1:1 session with Ethan to talk through your own personal brand and approach, this course will give you the foundation for a compelling brand and the practical tools to build your profile. 

Meet Your Instructor

I’m Ethan Spibey, the proud founder of Born Advisory. My background spans corporate communications, campaigning, and government relations, but I left all of that to launch my own venture because I’m passionate about the idea that personal communication and connection are the key to leadership. I work with clients to develop a unique, personal style that earns trust with employees, investors and consumers. My sessions cover everything from body language and non-verbal cues to crafting and delivering key messages across multiple channels, all built around three pillars - Perception, Words, and Vision.

Course Curriculum

9 Chapters · 21 Lessons

  1. 1

    Introduction to Personal Brand

    1. Introduction to Personal Brand Free preview
    2. Why it matters Free preview
  2. 2

    The Key to a Strong Personal Brand

    1. (Included in full purchase)

      What is and what isn't Personal Brand?

    2. (Included in full purchase)

      The Golden Rule

    3. (Included in full purchase)

      A focus on relationships

  3. 3

    Defining Your Pillars of Personal Brand

    1. (Included in full purchase)

      Understanding the pillars of your Personal Brand

    2. (Included in full purchase)

      Defining Your Pillars - Exercise

    3. (Included in full purchase)

      So, what is your pillar?

  4. 4

    Identifying Your Territories

    1. (Included in full purchase)

      Identifying Your Territories

    2. (Included in full purchase)

      Finding The Overlap - Exercise

    3. (Included in full purchase)

      Finding The Overlap (Template)

  5. 5

    Finding Your Voice

    1. (Included in full purchase)

      Finding Your Style

    2. (Included in full purchase)

      Finding Your Style - Excercise

  6. 6

    Understanding Your Audience

    1. (Included in full purchase)

      Know Your Audience

    2. (Included in full purchase)

      Your Audience and What They Want - Exercise

    3. (Included in full purchase)

      My Audiences and What They Want - Template

  7. 7

    Bringing It All Together

    1. (Included in full purchase)

      Writing Your Personal Brand Strategy

    2. (Included in full purchase)

      Your Personal Brand Strategy - Template

  8. 8

    And Finally....

    1. (Included in full purchase)

      Finally...

    2. (Included in full purchase)

      Final Exercise

  9. 9

    Now let's chat

    1. (Included in full purchase)

      Free 1:1 Included With This Course

What People Are Saying

See how our course has helped students sharpen their personal brand

”
Ethan's approach with this course is incredibly useful - it breaks down complex topics into bitesize chunks that focus on what you can practically do in your role.
Andrew C.

September 2025

”
I've found it really helpful in developing what I want to be seen as, rather than how I currently come across. Throughout my career I've thought a lot about the brand I'm communicating for my employer, but rarely my own personal brand, and this course was a great introduction to how I can practically do that, while keeping it light!
Anna W.

September 2025

”
Really great format and course! I have a MasterClass account and I feel that this is equally as compelling.
Jakob L.

September 2025

Ready to Define Your Personal Brand?

Start your journey towards building a powerful personal brand that stands out and attracts opportunities. Join our course today!

£55.00

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